As the Board of Directors were reviewing the new brand design for LCMS at a general meeting, we made sure to inform them of our research, how best to implement the new logo, and that the key was to document the history of the school and its original logo and make it available on new website to honor the legacy of LCMS. This put all of their concerns to rest and allowed the school to adopt a new updated logo that allows LCMS to move forward into the 21st century with a new brand direction.
This project was successful because we worked closely with Carolyn Graham, the assistant principal, her assistant, and the administration of the school. Our design partnership with Veronica and David, along with the clients’, lead to everyone’s success.