CASE STUDY:
HEALTHY SOLUTIONS
Branding, Print Materials, Photography, & Consultation

BACKGROUND

Our client was starting a new business while working as a part-time elementary teacher. Through the HRDC (Human Resource Development of Canada) South Fraser, she was able to start her dream of being self-employed with federal and provincial backing.
With her business plan in place, and products nearly ready to go, Fabmedia Studios was approached to generate a complete branding solution from the ground up that encompassed all areas of the Healthy Solutions business model including product packaging.

CHALLENGE

The challenge of the project was to bring a new approach to the concepts of healthy living, wellness, and consultation then merge it all with the business ideas and inner workings of network marketing. It was incredibly important for the client to have their new business to be seen as fresh, clean, professional, and stand out from any competition.
0
HOURS OF RESEARCH
0
HOURS OF SKETCHING
50
WEEKS TO IMPLEMENT
9
ARTISTS

SOLUTION

The solution that we arrived at was dynamic, colourful, engaging, and represented the nature of the various aspects of Healthy Solutions core business. The logo itself representing the interconnectiveness of the not only the products but the nature of the business, but also representative of the relationship to the sales associates who become Health Advisors and start their own business.

Along with the brand guide provided, reproducing the brand identity and the clients’ overall message made it easy to reproduce the Healthy Solutions brand by a supplier, all while supporting the business goals of our client. This project came in under budget and the materials produced made a huge impact during sale sessions, especially at tradeshows when using their new marketing materials at their booth.

UNDERSTANDING CLIENT NEEDS
RESEARCH, EXPLORATION, & CRITIQUE
CONSISTENCY ACROSS ALL MEDIA

OUTCOME

 The research and ideation phase of our design process is the key ingredient when working on projects like this. Here we used a lot of white space as a basis and created a selection of bright ‘healthy’ accent colours to use as necessary whenever

they are needed. This project would never have been able to come to fruition without having the client intimately involved along every step of the design process. Our partnership with our clients leads to everyone’s success.

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