CASE STUDY:
CANADIAN MENTAL HEALTH ASSOCIATION
Annual Reports, Marketing Materials, & Photography

BACKGROUND

The Canadian Mental Health Association, Vancouver-Fraser, was in need of help to produce their annual report. They asked around and someone lovely name-dropped us. This led to many years of great work and we are happy and very proud to work with them for the greater purpose of the local Vancouver community.

CHALLENGE

Working with an established brand has lots of benefits with very few creative drawbacks. Even though an existing brand has its own unique appearance and rules, there are still many opportunities for a talented designer or artist to bring their own unique vision or style to the project.

On the short-term, one needs to understand how to effectively implement the brand within the existing guidelines as quickly as possible, especially if there is a quick turn around involved. Lucky for us, CMHA’s brand guidelines were simple and easy to follow, and it allowed us to quickly become orientated and move forward to produce exactly what the client wanted and deliver something spectacular in a short period of time.

0
HOURS OF RESEARCH
4135
HOURS OF SKETCHING
30
WEEKS TO IMPLEMENT
9
ARTISTS

SOLUTION

As with most projects, a client is expecting that when they hire a designer or artist, a unique partnership forms that allow their vision to come forward. Through our experience, a client expects that we ask the right questions, listen, propose ideas not touched upon, and can deliver on their wants and needs of the project. This is the foundation of our design process and business so we can take our client and make them shine in the spotlight.

UNDERSTANDING CLIENT NEEDS
RESEARCH, EXPLORATION, & CRITIQUE
CONSISTENT LOOK & FEEL ACROSS ALL MEDIA

OUTCOME

Over the years we have streamlined our onboarding process and it allows us to get both the client and ourselves up to speed concerning the project as quickly as possible with minimal delays. Another great aspect of our business relationship is

that we take the time to meet with our clients at their place of business and make sure that we get to know them and what they do. For CMHA, this convenience for them made a great working relationship and produced fantastic work.

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