CASE STUDY:
BENEVOLENT FIST MARTIAL ARTS
Branding, Marketing Materials, & Illustration
Benevolent Fist Martial Arts

BACKGROUND

This growing martial arts studio approached us asking for help to set themselves apart from the other martial art studios in the city. This unique job gave us the opportunity to pull out all the stops
and create something that reflects the long-standing tradition of this style of martial art. All we needed to do was bring the skills required to do the job and do some impeccable research.

CHALLENGE

Benevolent Fist Martial Arts was an established business and were preparing for their 15th year of operation while moving into a newer and much larger facility. Knowing that BFMA was going to be using guerilla marketing techniques with posters, business cards, word-of-mouth, and the potential use of newspaper ads in the local community paper, it became clear that a re-introduction, visually into the community, would need to be eye-catching and exciting. The best solution for this was to limit the number of colours and create a distinctive illustration that represents the core value of this particular martial art.

Once the illustrated dragon was painted, digitally touched up, completed and approved, we forged onto the logo and brought the idea of the dragon along and into the overall design. Hung Gar kung fu is known as the ‘red fist’, or ‘way of the fist’—so we combined the dragon with the fist to form the basis of the overall logo.

0
HOURS OF RESEARCH
4135
HOURS OF SKETCHING
30
WEEKS TO IMPLEMENT
9
ARTISTS
UNDERSTANDING CLIENT NEEDS
RESEARCH, EXPLORATION, & CRITIQUE
CONSISTENT LOOK & FEEL ACROSS ALL MEDIA
Hung Gar Poster #1
Hung Gar Poster #2 Alt.
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